volkswagon charging monthly subscription for horsepower upgrade

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Car buyers have to pay extra to unlock horsepower on Volkswagen vehicles—an ‘uphill battle’ subscription model that has drawn the ire of customers​


Consumers are worried about even more automobile features becoming subscription-based. Volkswagen has a new feature giving consumers the option to pay £16.50, or $22.50, per month to unlock 20 horsepower on its ID.3 vehicles. Despite pushback, subscription features on cars will only become more popular as automobiles increasingly shift toward using more software, according to one Edmunds analyst.

https://fortune.com/2025/08/19/volkswagen-horsepower-subscription-economy-cost-features/

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View: https://www.youtube.com/watch?v=dQNeIcQXy74
 
For a measly 20 HP on a heavy EV? Hard pass and they can go F themselves!
 
Im sure these subscription services can be hacked, is that not a thing ?
i couldnt imagine having to pay a subscription after spending a ton of money on a new vehicle. i wont be buying anything new again in my life.
 
Is tuning in the future just going to be a series of executables on a flash drive? Will people flash cars like Amazon Fire Sticks?

If so, I'm gonna buy an EV, get into it's firmware and keep typing '1' into entry fields until I unlock hidden features on my Civic EV like VTEC.msi
 
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