Other than creating a little buzz, I'm not sure how Audi believes this will sell more cars.
Nevertheless, I would thrash that R8, get on the 11 o'clock news with helicopter footage of troopers chasing me on the freeway, followed by video of them cuffing me pinned on the road surface in front of the R8 while giving a big thumbs up.
Didn't really watch the whole video. Saw she was Asian and stopped but I don't care if she drives faster than me. She will crash vehicles more than me in her lifetime also.