Hyundai Azera marketing in China goes insane

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We've seen some pretty entertaining urban marketing campaigns here in the States, but we have to hand it to the Hyundai China team for the creative way that the company is choosing to drum up buzz about its new Azera. A team of skilled artists whipped up a full-scale, pedal-powered interpretation of the four-door sedan constructed from a tube-steel frame, sheets of plastic, Styrofoam and a vinyl wrap, then spent some time whirring around town to show the contraption to the public at large. Hilarity ensues at valet drop-offs and the like.