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According to the BrandZ Top 100 annual ranking of the world's most valuable brands, Toyota's brand value jumped 11% to $24.2 billion, allowing it to overtake BMW, which was No. 1 last year in the automotive category.
Toyota Motor Corp. has regained its position as the world's most valuable auto brand — in a brand valuation calculator set up by Mlllward Brown Optimor, part of the WPP Group — despite the carmaker's massive recall campaign.
But, despite being the best of the car brands, Toyota didn't even break into the Top 25 of all brands — coming in at a paltry No. 27 behind such behemoths as Apple, Google, and IBM. Heck, they were even behind Wells Fargo, Oracle, SAP and friggin' Marlboro. This just goes to show you how little the average person on the street seems to care about car brands.
World's most valuable car brands in $ billion; rank in top 100; % change
1.) Toyota $24.2 — 27 —11%
2.) BMW $22.4 — 30 — 3%
3.) Mercedes $15.3 — 50 — 12%
4.) Honda $14.2 — 56 — -1%
5.) Porsche $12.4 —66 — -3%
6.) Nissan $10.1 — 88 — 17%
7.) VW $7.4 — * — 6%
8.) Ford $7.4 — * —5%
9.) Audi $3.8 — * — 5%
10.) Lexus $3.7 — * —new
Toyota Motor Corp. has regained its position as the world's most valuable auto brand — in a brand valuation calculator set up by Mlllward Brown Optimor, part of the WPP Group — despite the carmaker's massive recall campaign.
But, despite being the best of the car brands, Toyota didn't even break into the Top 25 of all brands — coming in at a paltry No. 27 behind such behemoths as Apple, Google, and IBM. Heck, they were even behind Wells Fargo, Oracle, SAP and friggin' Marlboro. This just goes to show you how little the average person on the street seems to care about car brands.
World's most valuable car brands in $ billion; rank in top 100; % change
1.) Toyota $24.2 — 27 —11%
2.) BMW $22.4 — 30 — 3%
3.) Mercedes $15.3 — 50 — 12%
4.) Honda $14.2 — 56 — -1%
5.) Porsche $12.4 —66 — -3%
6.) Nissan $10.1 — 88 — 17%
7.) VW $7.4 — * — 6%
8.) Ford $7.4 — * —5%
9.) Audi $3.8 — * — 5%
10.) Lexus $3.7 — * —new