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Customer Satisfaction By Automotive Brands
The American Customer Satisfaction Index has released the results of its annual investigation into the automotive industry, and the biggest winners hail from Japan. Although Cadillac is tied with Lexus and Toyotaatop the standings with an overall score of 87, just one short year ago the top few automakers – with Buickand Lincoln at the tippy top – hailed from the United States.
According to ACSI, it seems Toyota's fall from grace in the minds of consumers was just a small blip in a long history of customer satisfaction. Lincoln dropped a few points to join Mercedes-Benz with a score of 86, while Buick and Honda both earned 85. Next on the list is a three-way tie at 84 from Ford, Nissan and Volkswagen.
Chrysler was the poorest performing automaker in the report, eking out a meager score of 76. Overall, the auto industry itself scored 83 points, which is higher than the average for all durable goods on the index.
The American Customer Satisfaction Index has released the results of its annual investigation into the automotive industry, and the biggest winners hail from Japan. Although Cadillac is tied with Lexus and Toyotaatop the standings with an overall score of 87, just one short year ago the top few automakers – with Buickand Lincoln at the tippy top – hailed from the United States.
According to ACSI, it seems Toyota's fall from grace in the minds of consumers was just a small blip in a long history of customer satisfaction. Lincoln dropped a few points to join Mercedes-Benz with a score of 86, while Buick and Honda both earned 85. Next on the list is a three-way tie at 84 from Ford, Nissan and Volkswagen.
Chrysler was the poorest performing automaker in the report, eking out a meager score of 76. Overall, the auto industry itself scored 83 points, which is higher than the average for all durable goods on the index.